Foreword

Over the past several years, the blockchain industry has seen exponential growth, bringing both incredible opportunities and notable failures. At the core of successful blockchain projects lies robust token economics, or "tokenomics"—the strategic framework behind the creation, distribution, management, and utility of digital tokens.

My name is Daniel Tauhore, and I have spent over six years deeply involved in blockchain and tokenomics. Throughout my journey, I've designed, launched, and managed numerous token projects, helping founders navigate complex economic models and align incentives across diverse stakeholder groups. My hands-on experience and extensive research have culminated in this playbook, aiming to distil essential insights into practical, actionable frameworks.

This playbook is designed to share the expertise gained from practical experiences and real-world applications in tokenomics. It is not intended to provide financial advice but instead offers theoretical frameworks, actionable principles, and foundational knowledge critical for designing sustainable and effective token economic models.

Tokenomics involves carefully balancing token supply, demand, utility, and incentives. Well-structured tokenomics can foster community engagement, enhance long-term project sustainability, and ensure alignment between investors, founders, and end-users. Conversely, poor tokenomics can lead to speculative behaviours, rapid value deterioration, and ultimately, project failure.

In this guide, clarity and practicality are paramount. Each section is crafted to provide clear, straightforward guidance to empower readers, from founders and project teams to educators and accelerators, to make informed decisions when designing their tokenomics.

Welcome to the 2025 edition of the Tokenise “Tokenomics Playbook”.